The digital transformation of a leading dairy corporation

RESULTS

100%

of requested functionality implemented
Highlights
Predictive model using linear regression | Progressive web application
Project goal
Re-design and develop a cloud, responsive web app for calf nutrition planning
Technologies
React | Python/Django

RESULTS

100%

of requested functionality implemented

Project goal

Re-design and develop a cloud, responsive web app for calf nutrition planning

Technologies

React | Python/Django

Highlights

Predictive model using linear regression | Progressive web application

RESULTS

100%

of requested functionality implemented
Project goal

Re-design and develop a cloud, responsive web app for calf nutrition planning

Highlights

Predictive model using linear regression | Progressive web application

Technologies

React | Python/Django

Milk Specialties Global (MSG) is an industry leader

app redesign case study

Milk Specialties Global (MSG) is an industry leader

It supplies top quality dairy products such as milk replacers, whey protein ingredients, functional fats and more. MSG products are designed to optimize health and nutrition for both animals and humans, and are well-known in various sectors of the food and beverage industry, including sports nutrition and the weight loss segment, as well as livestock production.

MSG was named one of the fastest growing manufacturing companies in America by Inc and received the 2020 Breakthrough Award for Dairy Ingredient Innovation by the American Dairy Products Institute.

Incorporating top-notch technology into the dairy industry

app redesign case study

Incorporating top-notch technology into the dairy industry

Innovation is at MSG’s heart. Six decades after the pioneering company was founded they continue to look for ingenious ways to support their clients' needs. When seeking a tech partner to rebuild an outdated desktop application, MSG reached out to us. They needed a team experienced in building modern, sophisticated web apps to develop a more user-friendly product, one with a solid technical foundation that would enable the seamless incorporation of new tools in the future.

app redesign case study

Re-designing a nutrients calculator for planning calf diets

Re-designing a nutrients calculator for planning calf diets

The Calf Growth Model app was created by MSG to analyze various milk replacer formulations and determine how to best supplement calves. The system estimates animal growth and the resources necessary to raise a calf from birth to adulthood.

This calculator is used by a wide range of clients, from veterinarians that rely on the platform to follow up on their patients' health, to enterprises that sell MSG products. Depending on the clients’ needs, they can customize the app, access different companies' dashboards and specific diets as well as add new products and edit specifications.

How it works

Setup
Users set certain metrics in the software, such as temperature and average starting weight. Then they select the products they’ll use to feed the animals.
Calculator
Based on users’ input, the system generates dynamic graphics that predict animal weight gain daily or weekly, and the diet’s total cost.
Prediction
As users adjust the metrics and variables, the system automatically predicts how it will impact diet and results. The goal is to help users choose the most efficient formula according to their environment and context.
Setup

Users set certain metrics in the software, such as temperature and average starting weight. Then they select the products they’ll use to feed the animals.

Calculator

Based on users’ input, the system generates dynamic graphics that predict animal weight gain daily or weekly, and the diet’s total cost.

Prediction

As users adjust the metrics and variables, the system automatically predicts how it will impact diet and results. The goal is to help users choose the most efficient formula according to their environment and context.

Make adjustments

They can make adjustments and set alerts to notify employees if something is not working properly.

Do you want to transform your business and your users’ lives?

An iterative approach for delivering a remodeled product in the cloud

An iterative approach for delivering a remodeled product in the cloud

Our work resulted in an easy-to-use application with a clean, dynamic look & feel, even on reduced screens like cell phones and tablets. Unlike its previous version, the new app is responsive and users can access it from any device. In addition, every time MSG needs to review items and/or the products’ formulas, the changes are automatically updated on the clients’ end, with no need to reinstall the software.

Because we led both the design and development phases, the team worked efficiently and in sync: our designer provided validated input on time so developers could build the appropriate features and maximize React’s functionalities.

This is how we
engaged

Discovery
We worked on the initial research and diagnosis phase to define the app’s various user flows and main features, essential input for roadmapping the design and development process.
Research
We sketched wireframes to validate the interactions before moving on to UI discussions and the design process, following MSG brand guidelines.
Wireframes
The development phase followed an iterative model, with weekly demos with the client. We concluded the project’s first phase two months after kick-off.
Discovery

We worked on the initial research and diagnosis phase to define the app’s various user flows and main features, essential input for roadmapping the design and development process.

Research

We sketched wireframes to validate the interactions before moving on to UI discussions and the design process, following MSG brand guidelines.

Wireframes

The development phase followed an iterative model, with weekly demos with the client. We concluded the project’s first phase two months after kick-off.

Implementation

After a round of testing and some iterations, we moved forward with the Design System creation to fuel the iterative design and development phase.

The redesigned app is now being tested

The redesigned app is now being tested

MSG end users are testing it to make sure it’s ready for the official launch. After publishing this tool, MSG plans to continue adding applications to their suite of products to eventually build a comprehensive solution for animal nutrition businesses.

If you’d like to know more about our experience building dairy apps, take a look at this blog post and download our free ebook “Your Dairy App Checklist”.

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