Zealpath is a startup from the UK, with a clear goal: create an unconventional way of hiring by using case studies. They wanted to create a place for passionate people to search for new challenges and for managers to build teams faster.
Zealpath product managers had a clear idea of what they wanted their business customers and end users to experience, but they needed a team that helps them to transform those ideas into a real product. Therefore, the goal of the project was first to understand the business model and the value proposition, secondly work on the UX and UI experience, and finally built three responsive web applications.
Using the Business Model Canvas and the Value Proposition Canvas, we first worked on understanding their idea, and provide feedback to improve it. Then, working very closely with Zealpath, we iterated over an initial set of designs to a clean and modern experience for the final users, that is aligned with the brand values. Finally, using AngularJS, AWS, and other popular services, such as Stripe for payments, mailchimp for transactional email marketing and Auth0 for user authentication, we developed three web applications, for the three personas that use Zealpath.