UX by Octobot on Instagram

Sharing our UX/UI resources and learnings with the world

UI Designers talking in a meeting

Recently, Octobot’s design team launched a new Instagram profile exclusively to talk about UX/UI. The goal is to share valuable content with the design community and enthusiasts. In this blog post, we want to share with you what this new Instagram is all about and what content you will find there!

To start, get to know our design team:

  • Carolina Angulo, UX Designer with a background in industrial design, music lover, and a constant fan of learning.
  • Florencia Manganelli, UX Designer with extensive experience working as an Architect, and a yoga enthusiast, driven by curiosity and empathy. 
  • Ines Carriquiry, Product Designer with more than 15 years of experience designing digital products. A lover of all things DIY and an addict of new ventures. 
  • Luciana Cisneros, UI Designer based in Buenos Aires, Argentina. Has her own Alfajores’ ranking, where she is the jury.
  • Nicolas Labat, UI Designer and surf photography enthusiast. Extremely detail-oriented, and the most peaceful person on the block.

What inspired us

Our team’s motivation to create a new Instagram profile dedicated to UX/UI comes from several things. The number one reason for launching this resource is to showcase what our design team does, how they operate, what tools they use, and to explain the design-wise decisions they make. Ultimately, they want to share their perspective and learnings about building successful digital products.

We want to make this area as visible as the development department. We also would like to make it useful for those who, in the future, will be part of our design team, since we keep growing. We want to give them a place where they can see our work and know us,” says Ines Carriquiry

Our design team  already has the habit of sharing  content amongst each other, using a Slack channel as well as during  team interactions. The idea of using Instagram to share  information with  designers outside Octobot also motivated  the profile launch. Anyone who is interested in the subject can follow  and benefit from these exchanges.

We noticed that there was a lot of very good information, both theoretical and practical, that just the five of us could see. So another reason for creating this profile was also to centralize the interesting knowledge we share and learn with each other in a more organized way, with their related links and so on. All in one place so those who are interested in the subject can easily access,” says Luciana Cisneros.

With this new Instagram profile, our team has the chance to centralize the different resources they use to overcome design challenges. The team envisions this account as a way to foster a learning environment through the design community, contribute with others, and keep learning from external experiences. 

Creating an Instagram

Defining the aesthetics 

The process to create @uxoctobot was a collaborative one. First, our designers brainstormed using Figma. Each member of the design team researched good examples and shared their ideas  in a  Figma file. An important step in this stage was to look for inspiration in other UX-related accounts and other companies doing the same thing. This was useful to see what they could do, but also what not to do and how to differentiate this new Instagram from the rest. The goal was to create a brand identity of its own. 

We worked together with the Marketing department and discussed if this idea of having another Instagram profile just for design was a good one, because we had the challenge that it had to be something different from the company’s official profile, but it had to still be part of Octobot,” says Ines Carriquiry.

Based on these conversations and the team’s research, they made a list of  good Instagram practices to keep in mind and started to design the new Instagram brand: the logo, the name, the colors, and everything in between.


Organizing the content creation process

After the visual details were set, the next step was to brainstorm ideas of content to publish. Our design team created a Notion project with the information they wanted to share and organized the different kinds of content into categories, which now total over 20. From trendy UI practices, to useful blog articles, from memes to book reviews, Octobot’s design team has many ideas, resources, and opinions to share!

We are not going to make content only for juniors or more advanced levels, the level of what we share is quite diverse. It will come from our own interests, projects and what we are implementing so the audience can feel identified and generate interaction and closeness with similar situations that other people are going through,” says Ines Carriquiry. 

The content creation process follows these steps:

  1. Every Monday, the team discusses  content ideas for the week.

  2. The designers take weekly turns coming up with  posts, visuals, and text.

  3. Octobot’s Marketing team assesses the posts to provide feedback.

  4. As soon as the content is ready, the designer in charge of the week publishes it and interacts with those who comment or contact them through direct messages.

As the idea is to put our own style to the profile, not only in terms of appearance but also in terms of content, we started making posts about Octobot’s design team experiences, based on what we learned in training and how we applied it in particular cases/projects. Our goal is to show real content, to show how we apply it on a daily basis in our projects,” says Ines Carriquiry.

Sharing is caring!

If you like it, you can follow @uxoctobot on Instagram to get  our insight. Also, we want to share other designers’ accounts that our team recommends and  uses as inspiration in their own content creation process:








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