Guillermo PérezFeb 12, 2019

How Great User Design Can Increase Customer Loyalty and Boost Engagement

Introduction

In today’s industry of quickly growing interfaces, user design (UD) has become incredibly important. Ignoring the importance of UD can result in a sloppy site that visitors will not come back to, causing your business to suffer.

Overall, web designers strive to give positive web experiences that keep users loyal to their brand. Meaningful user design generates more site traffic and improves your brand’s engagement.

Web design companies, such as Octobot, can increase your customer loyalty by implementing a sophisticated user design strategy. A web designer will ensure navigation across your website is easy to use and not overwhelming for your visitors.

Additionally, a designer will implement visually appealing pages that include high-quality and eye-catching visuals, so as to intrigue and impress users. Lastly, a chatbot may be included into your site by a web designer, as a tool to streamline customer service and offer immediate help.

Overall, these important aspects of user design can boost customer loyalty and engagement in your brand.

Create Easy Navigation

A key to increasing customer loyalty and improving brand engagement via a sophisticated user design strategy is making sure your website is easy to navigate.

A survey conducted by Clutch found almost everyone (94%) believes easy navigation is the most important website feature. A website that is difficult to navigate will deter visitors from staying on your site, and therefore decrease engagement.

One step toward making site navigation simple is creating easy to understand menus that are not too long or convoluted. It is also important to incorporate simple headings throughout your site.

Most likely, the headings in your site introduce key aspects of your company, therefore, they should be easy to comprehend and straight to the point. Additionally, it is in your benefit to use simple words and images to move around the site. These specific design aspects will make navigation easier for your visitors.

Craft Visually Appealing Pages

Businesses should focus on catching user attention quickly to maximize the chances of people staying on their sites.

One-third of people (33%) only spend 1-3 hours online for leisure every day. Therefore, in the realm of user design and competition against other websites, it is especially important to craft visually appealing pages for your site.

The incorporation of high-quality visuals and graphics will be sure to keep your visitors impressed and intrigued with the content on your site. It is also important to include consistent and eye-catching colors. In this way, your site can maintain its theme in a presentable and sophisticated manner.

Part of producing visually appealing content is making sure not to over complicate such content. Your website must give information in simple form, so as to not confuse visitors. A simple form will allow your website’s users to better digest and process its important content. This simplicity will be sure to boost your site’s engagement.

Make sure users can seamlessly engage with your site through simple and colorful visuals.

Create a Chatbot

More frequently nowadays, you will see a brand include a chatbot on their website.

Quality customer service is pivotal when it comes to securing customer loyalty. Therefore, it would be in your brand’s best interest to incorporate a chatbot onto your site, as a means of streamlining customer service almost instantaneously.

Chatbots offer immediate help to consumers and are capable of answering easy questions. This technological inclusion makes websites feel more interactive to users, compared to websites that do not have chatbots.

Additionally, chatbots also have the ability to increase customer engagement by connecting you to your consumers quickly. Again, this process of streamlining communicating is crucial if you want to boost your brand’s engagement.

Ensure Impressive User Design

A sophisticated user design strategy can increase consumer interest in your brand. It increases customer loyalty, which keeps your customers away from your competitors. Great UD can also boost consumer engagement by making sure users are intrigued and interested in the content of your website.

An increase in consumer interest can be achieved through the inclusion of these three main strategies. First, you must ensure user navigation across your website is easy to use and not overwhelming. Second, you should implement visually appealing pages that include high-quality and eye-catching visuals, to intrigue and impress users. Lastly, you should include a chatbot, as a tool to streamline customer service and offer immediate help to your customers.

Overall, these important aspects of user design can boost customer loyalty and engagement in your brand.